Robert Plant's new album, lullaby and… The Ceaseless Roar, is due September 9 on Nonesuch/Warner Bros. Records. In a new video preview, which premiered yesterday at Amazon Music, Plant leads viewers through the personal journey that led to the new album, from the Welsh border towns, where the video was shot, through the American South, and back home to the UK.

"I spent a lot of time traveling through the South; I was searching to see if I could find out the character of the area from the radio that was on in the car," says Plant in the video. "So I wrote the lyrics against an amazing link to those days, back in the 1930s and ’40s, when the South was the center of the black revolution in music ... To come back to the Welsh borders, to the hills and the valleys and friends and confidants, is something I didn't even imagine when I was out there in Mississippi and Texas. These songs are an ode to life and love, and the fragile adventure you set out upon unknowingly and unwittingly."

Hear more of what Plant and his band mates in the Sensational Space Shifters have to say about the album and hear clips from the new album in the video below. To pre-order lullaby and... The Ceaseless Roar, head to Amazon or to robertplant.com, where pre-orders include a limited-edition print and an instant download of an album track.